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Artza Productions

Artza Website design and development

Artza Productions is a Tel Aviv-based TV production house. I designed and built their bilingual site around one constraint: their work are the loudest thing on the screen, and every design decision after that is a frame.

Art Direction · Web Design · Frontend Engineering · 2026

https://artza.co.il/en

A production company’s website should frame the work, not compete with it. The design stays intentionally restrained, using near-black surfaces, one accent color, and generous space so the key art always leads.

A production page, full-bleed still behind the title and a single brass call to action
“When focus on the work itslef, the ui becomes a part of the company nerative.”
Artza Productions on mobile, the about page and the home screen

Mobile is a different composition, not a squeezed one. On the phone the poster becomes the whole screen and the chrome collapses to a single row, so the first thing in the viewport is always the work. Navigation lifts into a full-screen overlay rather than a cramped dropdown — the same restraint, at a size where restraint matters more.

Artza Productions on mobile, a production page and the navigation menu

Micro interactions

Production carousel
Hooligans — key art

Hooligans

Beauty Queen of Jerusalem — key art

Beauty Queen of Jerusalem

Reset — key art

Reset

Fill button
Video logo mask

Design & stack

Type

One family, six steps

A single fluid scale — no ad-hoc sizes

Palette

Near-black · warm brass

One accent, and only for actions

Layout

Path-based i18n, mirrored

/en and /he on the same grid, flipped

Frontend

Next.js · React 19 · TypeScript · Tailwind v4

Next project

Generative UI

Generative UI: the Gen UI wordmark beside floating prototype screens, a task list, notification settings, and a card being generated
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